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If you’ve seen an influx of nostalgic, almost whimsical images creep into your social media feeds over the last couple of years, you’re certainly not alone.

Creeping in at the tail end of 2019 and really making its mark last year, Cottagecore has fast defined itself as a style here to stay. Paying homage to homely settings and characterised by a nod to simpler, more sustainable, and cosier times—this look is ultimately built on the fantasy of modern rurality.

Like many of the trends we are seeing in a post-pandemic world, this movement is about far more than just aesthetics. Instead, it can more accurately be described as an aspired way of life—evoking images of wild fields, freshly baked bread, arts and crafts, enamel cookware, floral prints, and embroidered textiles.

In stark contrast to the clean lines that sit at the heart of other trends, part of the country style’s appeal is the sense of cosiness and irregularity that is created by layered textures, prints, and comforting motifs. Colour palettes are softer, formed by pastel shades and tones of nature.

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