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Positive Reinforcement

Created by REVEAL

A smattering of fluid, irregular shapes resembles much-needed spontaneity and creativity.

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This trend is all about playfulness and positivity, inspired by the need for fun, release, hope and joy in a post-covid time. In the minimalist, digital-first world we find ourselves in, this trend pushes back by favouring analogy past times and 90’s-influenced tactility. A smattering of fluid, irregular shapes resembles much-needed spontaneity and creativity. Marbling, florals and simplistic graphics pop to life with lime that is modernised through accents of clear, bright cobalt and orange accents.

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Positive Reinforcement was one of four trends curated exclusively for Top Drawer by The Better Trends Co. A trends agency with a difference, The Better Trends Co. endeavours to de-mystify trend forecasting, making it more applicable to brands in real-time by helping them understand what their customers will be wanting next.