Whether for online listings or in-store displays, creatively presented and styled products can make all the difference in captivating your customers. Good visual merchandising can not only draw customers in but also help customers picture how products could fit into their own life. It can also contribute to an increase in your average purchase value by cleverly displaying complementary products together. 

Here, we share 10 of the best VM and styling accounts you should be following on Instagram for guidance and inspiration, or to hire for your own brand! 

 

1. Destarani Bella Shabrina | @tarabellash

With a distinct style, Destarani balances sophistication and a sense of cool across both their feed and their work. Documenting both their own work and stimulating setups, Destarani is a must-follow for those seeking inspiration and insight. 

 

2. Shop Drop Daily | @shopdropdaily

Curated by Creative Director, Tim Nash, Shop Drop Daily showcases the works of visual merchandisers, creative consultants, artists and consultants from across the retail industry. 

 

 

3. Marcia Cagigante | @maricagigante

A VM powerhouse, Marcia uses her account to document and dissect some of the most exciting retail displays across the world. She also hosts a variety of different courses so that brands can implement the principles she has built her career on into their own stores and presentations. 

 

4. Kat Maclennan | @kat_Maclennan 

A visual merchandising specialist who has worked with the likes of Adidas, Reebok, and Radley London, Kat uses her account to showcase both her own work and inspiring looks at windows and displays through the lens of her 20+ years of experience. Follow her for top tips that can be implemented by brands of any size and with any budget. 

 

5. Inside Stylists | @InsideStylists

Founded by interior stylist, writer, podcaster and former magazine editor, Emma Morton Turner, Inside Stylists is a must-follow directory of brands, creatives, specialists and consultants in the interiors and design space. It also features access to guides, courses and advice from Emma herself. 

 

6. Heaps Stacks | @Heaps_Stacks

An agency that specialises in concept creation and event production rather than VM, Heaps Stacks is still a must-follow on this list due to the way they approach product presentation and experiential activations. 

 

7. Lauren Barber | @bylaurenbarber 

A photographer and specialist in brand storytelling, Lauren helps brands find their distinct voice and brand positioning through beautiful, captivating product visualisation. 

 

8. Swanky D’s | @theswankydexperience

Sharing their experience as both a retail consultant and a brand owner, this account brings fun, colour and excitement back into the retail space. Follow for tips, inspiration and access to courses to help elevate your brand presentation and product styling. 

 

9. VMC | @visualmerchandisingcourses

With more than 20 years of experience in both the luxury and high street space, Sarah uses her platform to share effective principles of visual merchandising & window dressing that brands and retailers of every size can adopt. 

 

10. Visual Merchandising HU | @visualmerchandising.hu 

Documenting inspiring displays from across Hungary's diverse retail scene, this account gives insight into how everything from high-end fashion to home goods can be presented in exciting, unique ways.