January Furniture Show
19-22 January 2025
Created by REVEAL
Calling it an unconventional shade for an unconventional time, Pantone has named Viva Magenta as its colour of the year for 2023.
A shade that sits comfortably in the in-between; not quite cool, not quite warm… bold but not dominating… assertive but not aggressive… appealing in the physical world but designed to engage digitally….
With origins in nature such as the traditional method of dying using Cochineal beetles, Viva Magenta sets the scene for a new era that embodies both offline and online living; where lifeforms are readily found in indoor areas, focus is placed on restorative outdoor spaces, and life straddles virtual and physical realities.
© Clarion Events Ltd Company number: 00454825, VAT number: 843845601 Registered in England and Wales at Bedford House, 69/79 Fulham High Street, London, SW6 3JW.