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INSPIRED BY: Marrs Green

Created by REVEAL

Wanting to know more about this connection between colour and emotion, in 2017, iconic papermakers, G.F Smith, set out to identify the world’s favourite colour.

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With the trend cycle shorter than ever, these days it can be easy to think of colour as something that shifts in popularity from season to season. However, what can be forgotten when we see colour as something that is or isn't en vogue is that it should instead be chosen for its power to provoke an emotion. In 2017, G.F. Smith set out to find the world’s favourite colour and, whilst trends may come and go, Marrs Green has proven year on year that it’s here to stay.

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The teal shade, which somehow manages to strike the perfect balance between warm and cool, appeals to people for its hark back to nature and tranquillity, but in a more unexpected, modern way than a typical shade of green or blue. Trends may come and go, but this universally-appealing shade is here to stay.