Modern Folk is where cottagecore and craft collide; reinvigorating designs with personality and pattern to create settings that are packed with personality.

With roots in craft, customers’ interests in hand-made, artisan items increased significantly over lockdown, with many even turning a hand to them themselves and having a growing appreciation for the arts.

Like the majority of new season trends, inspiration for this look derives from nature – featuring a mixture of landscapes and animals. Its charm lies in abstract patterns and palettes, where polish is certainly not essential. Instead, symmetry is abandoned in favour of freehanded creations. 

Further supporting the shifting, more sustainable mindset of consumers, in terms of product design and styling, it’s all about how the old and new can be married together to breath new life into older textiles, materials and patterns.