In a time when mastering social media has never been more time-consuming and confusing for many retail brands, Fiona Minett is here to help. An expert in storytelling, content creation and social media strategy, Fiona, who is the founder of Boss Your PR, is bringing it back to basics with the five pillars that brand owners, social media managers, and agencies need to review in order to find social media success in 2022. 

Once you’ve familiarised yourself with what the pillars are, watch Fiona’s full session to find out what actions to take under each one next to better communicate with customers and foster loyalty.

1. Strategy

1 in 4 businesses dives into social media with no thought as to why they are doing it who they want to reach, or what they want to achieve. A strategy, no matter how simply planned, is essential. Watch Fiona’s session to see the questions you need to ask yourself to create a winning strategy. 

2. Planning & Publishing

Social media success is rarely achievable without consistency. There is so much noise from every direction in our digital world that there’s no such thing as showing up too much. With all of the different elements it takes to run a business, social media often drops down the list; planning removes many of the pain points and barriers that stop brands from truly using social media to the best of their abilities. 

3. Listening & Engaging

Posting and ghosting is a sure-fire way to see your content flop. Social media is meant to be just that – social. Marketing is a two-way street and if you want your audience to engage with you, then you need to engage with them and take steps to truly understand what they want to see and hear from you. 

4. Analytics

Even though the majority of brands know that using social media is necessary, 25% of them don’t have a method for tracking how it’s working for them. If you’re putting effort into any aspect of your business, you need to know if it’s paying off and how it’s impacting your bottom line. Watch Fiona’s talk to see which elements you need to be tracking. 

5. Advertising

64% of marketers say that the most challenging social media problem today is the decline in organic reach. Highly targeted, specific advertising can be incredibly effective for your brand.