If you’re a brand owner or retailer looking to increase awareness, you can’t underestimate the power of good ol’ PR. In fact, with rising dissatisfaction with social media platforms, many are returning to more traditional ways of marketing and brand storytelling to reach potential customers and strengthen their reputations. 

At Top Drawer S/S22, Journalist, Author and Editor at Vogue Living, Fiona McCarthy sat down with the Founder of PR automation platform, Press Loft, Nicola Snell, and journalist and the Founder of Inside Stylists, Emma Morton-Turner for an open, insightful chat about how brands can nail PR in today’s world. 

Together, they identified 5 clear, actionable steps that brands can take to see success in PR:

1. Targeting the right publications
2. Getting personal and finding the right people
3. Timing is everything
4. Imagery is essential 
5. Aligning with trends and hot topics

For detail about each of these steps and the necessary actions to get them right, watch Fiona, Nicola and Emma’s session on how to get your design-led brand in the press today.