Customers are using social media in new and exciting ways, and the platforms themselves are making buying and selling through their sites a priority for 2022. In line with all of this, brand owners, social media strategists, and agencies also have to shake up their plans to ensure their content is as effective as possible. 

Here, filmed live at Top Drawer S/S22, Fiona Minett, Charlotte Left, and Enass Mahmoud, who are all specialists in the field of PR, Social Media, and Digital Marketing, break down the 10 social media trends that retail brands need to know now.