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  • How to Pitch your Products at Trade Fairs: Part 1

How to Pitch your Products at Trade Fairs: Part 1

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Participating at tradeshows can be an exciting but also nerve-wracking time. With lots to see at a tradeshow, and a gruelling schedule, every minute counts for a visiting buyer or distributor—so you only have one chance to captivate them long enough to want to know more about your brand and products. 

So how do you make a great first impression?

Whether you are at the very beginning of your wholesale journey or are a tradeshow veteran, this 2-part series ‘Pitch Your Products at Trade Fairs’ will help get you ready and empower you with the knowledge that you need to successfully sell your products at trade shows with confidence. 

Led by Ami Rabheru, a Retail Business Mentor who specialises in helping productpreneurs® approach, pitch and sell into retailers. She has spent 20 years as a retail buyer and has had thousands of products pitched to her during her career so knows exactly what it takes to sell your products to retailers. 

In this exclusive 2-part series created for Top Drawer and presented by REVEAL, she walks you through what buyers are looking for in new products and brands, what strategies you need to apply to be ready before, during and after the show, and what it really takes to be retail ready in the eyes of a retail buyer!

 

PART ONE

 

 

Don't miss Part Two of Ami's series, right here on REVEAL on Wednesday 2nd Jan. 

If you're attending Top Drawer S/S22 this February, book your exclusive space at Ami's intimate masterclass called The 9 P’s to approach, pitch and sell your products to retailers

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Written by Ami Rabheru
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Written by Ami Rabheru

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